MooGoo's Milk Shampoo is one of their most popular products and was originally made for a family member with an itchy scalp. They've cut out unnecessary synthetic ingredients and harsh, irritating chemicals to make you a shampoo that puts the health of your hair first. Using high-quality, natural edible ingredients, this lightweight shampoo revitalises hair with hydrating oils to address hair weakness and milk protein to protect the strands. MooGoo is loved by all hair types (dry, oily, combination, curly, straight, thick, thin) and is suitable for hair at any age. Start caring for your hair with simply but effective, natural ingredients. Free of harsh chemicals and synthetic ingredients like silicones, parabens, phthalates, phenoxyethanol and more. The only small drawback to using all natural ingredients is that you have to rub the shampoo in a little longer to get a full lather going, but we think that's a great excuse for a nice head massage.